Background
IBM Tealeaf is a company now owned by IBM that captures customers interaction with a website by recording the customers movements online.
It was founded by the man who also created SAP AG when he realized he was having a hard time tracking user problems. This technology tracks real life customer usage while on a website by recording what the customer is doing on a website.
Tealeaf is utilized to replay and analyze details of visits that will provide information to help detect errors or issues with a business process specifically with online purchases. This is a tool to look at specific customers that use a website or mobile app and track all of their moves throughout the website such as why some customers leave an online purchase early due to invalid promotion codes or other issues. You are able to view custom dashboards and understand customer trends on a more detailed level. This is yet another technology that is tracking your every move to collect important data.
Youtube: Tealeaf: Capturing the Complete User Experience
This technology is extremely helpful for tracking website transaction errors. Once you are able to see that there was a poor experience by the user, you can see exactly what went wrong and try to alleviate that problem.
Once a transaction was recorded that it was not successful, you can have a call center contact the customer or utilize email marketing to try to gain that customer back.
Understanding visitor behavior is very important because you can track multiple visits and capture the complete user experience and see exactly what the visitor saw.
Youtube: IBM Tealeaf – Key Learning & Best Practices
TeaLeaf is a great marketing tool to help companies track the success of their online platforms. I just find it a little creepy that companies are tracking my every cursor move when i visit a page. Great presentation.
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